Posts tagged ad factchecker
What’s the beef? The meat and dairy industry’s £5 million campaign against veganism
What’s the beef? The meat and dairy industry’s £5 million campaign against veganism

If you live in the U.K. you may have seen a strange advert on your TV in the last few years that seems to be promoting meat and dairy in general. While also criticising the vegan diet.

There’s no particular brand of cheese or sausage. Simply, ‘eat meat and dairy — it’s good for you and the planet’. No, that wasn’t a weird fever dream. We all saw it. It was the ‘We Eat Balanced’ TV led advertising campaign, run by the AHDB.

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